Holmes Report 17 Nov 2011 // 12:00AM GMT
FORT WORTH, TX—AMR Corporation has named Andrew Backover as vice president, corporate communications for American Airlines, taking over a role vacated in October when Roger Frizzell left the company.
Backover will oversee the airline’s worldwide corporate communications, including media relations, employee communications, social media, customer communications and corporate social responsibility. He also will be responsible for American Airlines Publishing, the business unit that produces numerous publications including American Way.
Backover has worked at Ameriucan since 2006, most recently as managing director, corporate communications, leading the communications team in announcing the approval and launch of American’s joint business agreements with British Airways, Iberia and Japan Airlines. In addition, he has directed the development of American’s social media efforts, including the company’s growing Facebook and Twitter activities.
Prior to joining American, Backover was a director in the corporate media relations department for AT&T Corporation. Previously he worked for 13 years as a journalist, holding staff writer positions at USA Today, the Denver Post and the Fort Worth Star-Telegram, as well as writing stories for the Washington Post and the Philadelphia Inquirer.