SYDNEY —Australian public relations and communications agency, Ogilvy PR Australia, has rebranded to opr (pictured) and established itself as a separate entity within WPP AUNZ. The new opr agency brand signifies a nod to its Ogilvy heritage, a new direction and a new phase in the agency’s history as it leaves the Ogilvy network, reinforcing its mission to lead the Australian marketplace in terms of capability and results.

SHENZHEN, CHINA — Edelman China has opened opening a new office in Shenzhen, the firm’s fourth office in Mainland China. The operation will provide a wide array of capabilities and services with specializations in corporate communication, integrated marketing solutions and helping Chinese brands to go global. The office will serve national and international clients including Tencent Social Ads and Vivo mobile phone.

GURGAON, INDIA — Astrum, the Indiana science-based reputation management firm, has appointed Michelle Pereira as principal. She will be based in Mumbai, strengthening the firm’s growing presence in the western region. With nearly 20 years of experience, Pereira will provide strategic communications counsel to senior clients across blue chip companies and several state governments.

HONG KONG —Text100 has been selected by Finnish company Loupedeck, the creator and manufacturer of the Loupedeck photo editing console, to launch its brand in Asia. Text100 will be launching Loupedeck in Hong Kong, China and Japan through an integrated suite of services, including public relations and content marketing. The console pairs with selected photo editing software and is designed to reduce the time photographers spend editing their work.