Holmes Report 19 Jun 2011 // 11:00PM GMT
HONG KONG—Wines of Chile, the organization that represents more than 100 wineries in Chile, has appointed Ogilvy Public Relations Worldwide as its public relations agency of record in Asia after a five-way competitive pitch. Ogilvy PR will manage the corporate communications, sponsorship and media relations programs for Wines of Chile to strengthen and promote the image of Chilean wine across Asia with the initial campaign focusing specifically on Hong Kong, Mainland China, Japan and South Korea.
NEW DELHI—Finese PR, a boutique communication consultancy headquartered at New Delhi, is joining Worldcom Public Relations Group as a partner. Worldcom has 107 partner firms operating in 90 markets in 46 countries worldwide. Finese PR provides a range of public relations, investor relations, digital PR and public affairs services.
BEIJING—Strategic Public Relations Group Beijing has been appointed by Winning League to plan and execute the opening ceremony of its football centre in China. FC Barcelona, which was present at the ceremony, cooperated with Winning League to promote a five-a-side “Futsal for Teens” project in China, and more than 100 VIP guests and 16 journalists attended the event.
BEIJING—Weber Shandwick has been appointed official PR partner for Economist Conferences’ The Bellwether Series: China, to be held in Shanghai on 23 June. This will be the second year Weber Shandwick will provide PR and media relations services in China for Economist Conferences.
MUMBAI—Blue Lotus Communications has been selected to handle public relations for Sonalika International, India's third largest tractor manufacturer.