BEIJING—Johan Björkstén, chair of MSL China, has been appointed founding director of a new Global Corporate Culture Research Center founded by Chinese entrepreneur Li Shufu. The Global Corporate Culture Research Center brings together leading Chinese and international academics with the aim of providing research, insights and consultation services to Chinese and multinational companies on how to create truly global organizations and brands. A 20 year China communications veteran, Björkstén founded Eastwei Relations, now MSL China, in 1994.

HONG KONG—The Hong Kong International Film Festival Society has appointed integrated communications agency Waggener Edstrom Worldwide to lead a public relations campaign for its annual flagship events. The firm will lead all communication efforts related to the 10th Hong Kong - Asia Film Financing Forum and the 6th Asian Film Awards (AFA), from strategic counsel and message development, to media relations and event management.

JAKARTA—Ogilvy Public Relations and sister firm Pulse Communications Indonesia have made changes to their leadership teams. Eugene Laksono has been named general manager with Ahmad Zaki as client services director ar Pulse Communications and Vishnu Mahmud as client services director for Ogilvy Public Relations Indonesia. Laksono first joined Pulse in 2008 and has an in-depth knowledge of the FMCG sector.

BEIJING—Eastwest PR, with offices in Beijing, Shanghai and Singapore, has joined the Oriella PR Network, a global alliance of leading independent communications firms. Oriella now has 16 member firms in 23 countries, and Eastwest also brings a network of close relationships with top boutique agencies in Australia, Japan, India and throughout Southeast Asia.

SINGAPORE—Waggener Edstrom has added Shefali Srinivas to its healthcare team as account director. She will work closely with regional healthcare lead, Cathleen Witter, to support and develop the firm’s client portfolio in the Asia Pacific. Shefali brings over a decade of experience in journalism, four of them spent as a correspondent for Singapore’s flagship daily The Straits Times, where she covered the full spectrum of health news, from healthcare policy to the wellness industry. More recently, she has led disease awareness campaigns for clients including Pfizer, Bayer Healthcare and Janssen-Cilag during tenures at Ogilvy Health and Fleishman-Hillard International.