Holmes Report 05 Mar 2018 // 3:19AM GMT
BEIJING — DeVries Global has made two senior leadership appointments to further bolster the firm’s growth in China. Elvis Liu joins as VP of digital, China, and Robi Yu, has been hired to fill a newly created role as director of e-commerce, China. Liu, who joins from Possible, will lead the digital practice and be responsible for the integration of digital strategies and campaign development into client work. He also will oversee the use of data analytics to identify the new channels and technology platforms that drive brand engagement. Yu, a specialist in e-commerce marketing and online shopping analytics, will be responsible for content marketing to drive sales on e-commerce platforms.
SYDNEY — FleishmanHillard Sydney has kicked off 2018 with three new client wins and five new hires across its consumer and corporate practices. The agency has welcomed Henkel, Western Union and Western Digital Corporation, along with growth from existing clients such as Johnson & Johnson, Carnival Australia and Philips. Chris McGhee joins the consumer practice as group account director, working directly with Stuart Terry, head of consumer, to further grow and develop the team’s PR, social and digital capabilities. Returning to Sydney, McGhee was previously head of communications at Caliber. Helen McGuirk, account director, and Greg Collins, account manager, also join the consumer team from London’s Mischief and Fever, respectively.
HONG KONG — Racepoint Global has four new clients in the healthcare and technology sectors across the greater China region. They are: Applied Materials, which specializes in materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic industries; China Mobile International, a wholly owned subsidiary mainly responsible for China Mobile’s international business; Medix Global, a provider of medical management solutions; and MediaTek, a fabless semiconductor company.
SYDNEY — Dry July Foundation has named Forward Agency as its public relations and influencer agency partner for Australia and New Zealand. The agency is charged with raising awareness of and increasing participation in the month-long challenge, which involves participants giving up alcohol during July to raise awareness and funds for cancer patients. 2018 is the event’s 10th anniversary.