MUMBAI — Hershey India has awarded its communications assignment to Adfactors PR. The assignment follows a multi-agency pitch process. Adfactors PR has been tasked to lead strategic communications and provide integrated solutions for the confectionary company’s corporate reputation and brands in India.

SINGAPORE — Text100 has been tapped by the global travel search platform Skyscanner, to strengthen the brand’s footprint in Singapore, following a competitive pitch. The partnership will see Text100 work to build a compelling brand narrative through creative and inspiring storytelling that would be amplified across earned and owned channels, including an influencer engagement ambassador programme.

NEW DELHI — Satinder Bindra is joining Uber as its first director of communications for India & South Asia. As a key member of Uber’s regional leadership team, he is responsible for driving Uber’s reputation forward and delivering against the mission of providing reliable transportation everywhere, for everyone through internal and external communications, stakeholder relations and community outreach efforts. Bindra joins from Seabed2030 where, as its founding project director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping experts, governments and the maritime community to map the entire ocean floor in support of the UN’s Sustainable Development Goal #14.

SHANGHAI — Edelman and the Tsinghua University’s National Image Research Center (NIRC) have signed a memorandum of understanding to carry out a three-year communications partnership. The partnership aims to bring NIRC’s academic resources and Edelman’s global communications expertise together to interpret the dynamics of Chinese enterprises’ overseas image and assist them in telling a better story in a foreign, non-Chinese media environment. Through the program, NIRC and Edelman will host various forum-style events and workshops on global trust and reputation for Chinese enterprises as well as produce bespoke research on the topic. The program aims to encourage companies to pay more attention to reputation and trust, to strengthen their reputation building capabilities and encourage them to play a leading role for society. This is a deepening of NIRC and Edelman’s relationship, as both have worked together over the past five years to release the Edelman Trust Barometer in China, Edelman’s annual trust and credibility study.