Holmes Report 09 Mar 2014 // 1:15PM GMT
LOS ANGELES—Bender/Helper Impact has been named North American public relations agency of record by Konami Digital Entertainment, a leading global games publisher.
Bender/Helper Impact is representing Konami for consumer media outreach for titles such as Metal Gear Solid V: Ground Zeroes, Metal Gear Solid V: The Phantom Pain, Castlevania: Lords of Shadow 2, Pro Evolution Soccer and DanceDanceRevolution: Classroom Edition.
"With B/HI's passion for our products, creativity, industry expertise and strong media relationships, we are confident we've found that partner," says Ed Lin, director of marketing, Konami Digital Entertainment.
Bender/Helper Impact was Konami's North American agency of record from 1997 to 2011, introducing and supporting franchises including Metal Gear Solid, Pro Evolution Soccer and DanceDanceRevolution.