Holmes Report 26 Aug 2014 // 4:49AM GMT
MIAMI—Management consulting giant Booz Allen Hamilton, which includes a thriving corporate strategy & strategic communications practice, will be the presenting sponsor of a new lecture series focused on measurement and evaluation at the Global Public Relations Summit in Miami, which takes place from October 27-30.
The AMEC Lecture, named for the Association for the Measurement and Evaluation of Communications, will take place during the Global SABRE Awards dinner and will shine a spotlight on the changing tools and techniques that ensure that communications strategy has a genuine impact on stakeholder attitudes and behavior and business performance.
The inaugural AMEC Lecture will be delivered by Booz Allen Hamilton vice president Chris Foster, a leader in the firm’s civil commercial business, whose expertise includes public health, life sciences, financial services, energy and travel/tourism. He is currently leading the reputation & communications analytics offering within the commercial business unit.
Foster has led national and global public awareness and communications campaigns for organization such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Pfizer, AstraZeneca, Amgen, and Intel. He specializes in working with the federal government and private companies on understanding reputation risk and leveraging communications analytics to drive enterprise wide strategy. Prior to joining Booz Allen Hamilton, he was chairman of the US healthcare practice for Burson-Marsteller.
Booz Allen Hamilton’s strategic communications offer helps clients determine the current state of the organization or industry environment; identify key audiences’ information needs; design strategies to gain stakeholder buy-in; develop initiatives, programs, and products for achieving the communications goals; implement the communications tactics; evaluate communications performance for continual improvement.
Tickets for the Global Public Relations Summit can be purchased at our dedicated site.