LONDON--Burberry has named Jenna Littler to a newly-created global role that combines oversight of its fashion and corporate PR activities.

Littler previously headed corporate relations at the fashion company, after joining from McKinsey & Company two years ago. She will continue to report to Burberry CMO Sarah Manley.

Littler’s promotion follows the departure of Justin Cooke, who spent almost six years at Burberry as VP of global public relations. Cooke recently became CMO at Topshop.

“We're delighted to announce that Jenna will now take on the strategic management of Burberry's fashion PR and VIP relations, to lead a truly integrated global communications function that will support Burberry in the next phase of its development,” said Manley.