SHANGHAI—Fleishman-Hillard International Communications has appointed Miranda Cai general manager and vice president of its Shanghai office. Cai will lead expansion of the firm’s operations and client services, working closely with Alex He, senior vice president of business development in China, and Shijun Ma, a vice president who oversees service for major clients, including Philips.

She reports to Li Hong, senior partner and president of Fleishman-Hillard’s mainland China network.

Cai brings more than 17 years of experience in media, marketing communications, government and public affairs. As director of the corporate communications and public affairs practice at Weber Shandwick, she served companies in the technology, healthcare, consumer products and finance sectors. Prior to that, she was director of marketing at hiSoft, an IT outsourcing group.

Cai also has expertise in media and crisis training, having conducted more than 50 training sessions for senior executives at such leading multinationals as McDonald’s, Covidien, Dulux, Porsche, Honeywell, Celanese and Metro.