IRVING, TX —In-house veteran Joan Cetera has moved into a senior leadership role with Caterpillar after eight-plus years with Pepsico.

“I'm excited to officially share I have begun a new role as VP, enterprise communications, at Caterpillar, Inc.! As my former Frito-Lay team put it, I've traded in chips for hard hats ... and more as I'll be providing leadership for internal and external communications to support the company’s strategy and purpose while promoting and protecting the company’s reputation,” Cetera said in a LinkedIn post.

In her new role, Cetera will lead Caterpillar’s global enterprise communications team on employee communications, media and public affairs, digital and social media, crisis communications and executive-level communications. Responsibilities include supporting the construction and mining equipment manufacture’s business strategy, purpose and reputation.

Cetera will be joining Caterpillar after more than eight years at Pepsico Foods, where she has led North America comms for divisions including Frito-Lay since 2018. Before being hired by Pepsico as a senior director in 2015, Cetera worked at agencies including Edelman, MSL and Ogilvy.