FRANKFURT--Chinese footwear producer Ultrasonic has enlisted MSLGermany to handle financial communications for its listing on the Frankfurt Stock Exchange last week. 

Investor relations is being handled by MSL Financial, led by Bernd Rauch and Steffi Fahjen. The agency is developing a communication strategy that ranges from website development to event management.

The programme is being built around the new positioning - 'China's Urban Footwear Company' - which was created by MSLGermany. Ultrasonic is better known as a supplier of sports footwear and upmarket sandals and slippers to a range of brands, including Anta, Xtep and Unisuper. 

Its new urban footwear collection, however, will be branded as Ultrasonic, and is expected to lead growth at the company.

Ultrasonic was founded in 1998 in Fujian and produces high-quality brand shoes for the Chinese market. To date, 37 Chinese companies have made an initial public offering in Frankfurt.