Diana Marszalek 12 Nov 2018 // 9:30AM GMT
SAN JOSE, CA — Tech giant Cisco, which works with a multitude of PR firms worldwide, is reviewing its PR support as part of an effort to revamp its North American communications, the Holmes Report has learned.
“Cisco is actively working with all our partners to make the best experience possible a reality,” said PR and social media VP Vitor De Souza. “As for Cisco’ s communications, we are constantly looking at ways that we can bring Cisco’s voice forward into the conversations that matter the most."
Individuals familiar with the process said Cisco is currently meeting with its current agency partners, as well as other firms invited to participate in the RFI. The conglomerate's North America agencies include Text100, WE, Brunswick and Golin among others.
According to sources, Cisco's review aims to make its communications more efficient, potentially by adopting a more integrated approach.
The review is currently in its final stages, sources said, with Cisco expected to make a decision on the next step in its communications operations before the end of the year.