SAN FRANCISCO—Citrix Systems has selected Weber Shandwick as public relations agency of record in the US for its online services division, following a competitive review. The firm begins work this month providing strategic public relations counsel, social media management and expertise for the company's marketing initiatives.

Weber Shandwick will work with Citrix to promote its GoTo cloud-based services, which are powering new work styles as a result of the ongoing consumerization of technology and widespread adoption of mobile devices.

"Weber Shandwick's breadth of experience across consumer, small and medium business and business-focused technology media, along with its product review approach, social media expertise, and executive communications skills are what stood out amongst the competition," says Erin Hintz, vice president, global marketing and e-commerce, for the online service division at Citrix.