Holmes Report 17 Jul 2014 // 4:14AM GMT
BOSTON – Integrated marketing shop Connelly Partners is acquiring Mc|K Healthcare to boost its healthcare and pharmaceutical expertise.
Mc|K is a full-service strategic and creative shop that works with clients to launch new brands, in categories ranging from Asthma COPD (Zyflo) to Parkinson’s Disease and Restless Legs Syndrome (Neupro). The Boston-based firm’s clients also include UCB, Upsher-Smith Labs and Vertical Pharmaceuticals.
Connelly Partners is a 15-year-old agency that has been on an acquisition streak. Last year it merged with travel and hospitality marketing firm ISM, resulting in the launch of ISM/CP Travel & Lifestyle Group. In October, CP expanded its digital creative capabilities and added a game lab by merging with Pod Design. Its headcount has almost doubled in the last year from 60 to 110.