MIAMI and DALLAS—Southern Glazer's Wine & Spirits has appointed Lee Brian Schrager to senior vice president, communications and corporate social responsibility. Schrager joined Southern Wine & Spirits in 2000 as director of media relations and special events. In his newly expanded role, Schrager will lead communications strategy and corporate social responsibility efforts for Southern Glazer's. He will also continue to oversee The Food Network & Cooking Channel South Beach and New York City Wine & Food Festivals, and focus on expanding into new markets.

FORT WASHINGTON, PA—Christine Woods has been named vice president of public relations and government affairs at TruMark Financial Credit Union. Woods most recently served as chief executive officer of Keystone Federal Credit Union. She will heighten awareness of the credit union, promote financial education initiatives, and lead legislative outreach efforts, according to Richard Stipa, TruMark Financial’s chief executive officer.

PROVIDENCE, RI—Matthew Sheaff has been hired as the director of communications and stakeholder outreach for Rhode Island Commerce Corporation. Sheaff's job is to communicate about the work of the Commerce Corporation and to foster collaboration between other agencies that report to the Secretary of Commerce Stefan Pryor. Sheaff was previously deputy state director, O'Malley for President in Manchester, NH, and before that was director of communications, Office of the Treasurer and Receiver General in Boston, Mass.

CHATTANOOGA—BlueCross BlueShield of Tennessee has appointed Roy Vaughn as senior vice president and chief communications officer. He will oversee public affairs and media relations; internal communications; brand strategy, market research and advertising; marketing communications; and provider communications. Vaughn joined BlueCross in 2007 as director of communications after serving as a partner in the Nashville public relations firm of Katcher Vaughn & Bailey Public Relations.

SUNNYVALE, CA—Fortinet, a leader in high-performance cybersecurity solutions, has appointed Michelle Spolver as its chief communications officer, a newly-created role designed to elevate and expand awareness for the company. Spolver will oversee all internal and external communications, serving as a strategic advisor and further defining and enhancing the company's reputation with key stakeholders. Spolver most recently served as the vice president of corporate communications and investor relations for Fortinet. Earlier, she held a communications leadership role at Check Point Software Technologies.