Holmes Report 07 Feb 2012 // 12:00AM GMT
PARSIPPANY, NJ—Coyne Public Relations has been selected by BabyBjörn, the Swedish infant products company, as its lead PR agency for the US market. Coyne was selected following a comprehensive RFP process.
Coyne will focus on advancing BabyBjörn’s position as a leader in the development of high quality and innovative products for infants and toddlers. The multi-tiered campaign will include building awareness with consumers, specifically moms, through traditional and social media channels along with developing and executing an educational and advocacy program that helps deliver BabyBjörn’s key messages to the consumer via the medical community.
The agency’s toy and juvenile products team, led by Brian and Sue Murphy, will be assisted by its healthcare team to help connect with the medical community. Other elements of the campaign will include event planning and execution and trade show support.