Holmes Report 14 Apr 2012 // 11:00PM GMT
MUMBAI—Roger Darashah, most recently with the Barcelona office of Edelman, has taken charge as director of Rediffusion/Edelman, a joint venture between the global public relations firm and Indian ad agency Rediffusion that provides public relations strategy and counsel for Tata companies.
Darashah brings more than 20 years of PR experience, having managed international programs for companies like Hewlett-Packard, Adobe, Research in Motion (Blackberry), Gamin, Western Digital and Compaq.
Before his move to India, he was executive vice president and deputy managing director of Edelman EMEA and built a pan European network to support clients such as HP, LinkedIn, Adobe and eBay with strategic counsel, strategy and planning.
Earlier in his career, Darashah served as managing director of the Paris office of technology public relations specialist Hotwire, as PR manager of the corporate division of Cable& Wireless, and at Weber Shandwick where he provided pan European PR support for HP’s Personal Systems Group based in Grenoble, France.