Holmes Report 26 Aug 2016 // 10:22AM GMT
LONDON — US data software company Cloudera has brought in new PR agency support in the UK following a competitive review.
The company, which is expanding its EMEA presence, has hired Octopus Group after previously working with Ketchum.
Octopus is charged with building out the Cloudera story and supporting its social media strategy. The firm will also work with Cloudera's EMEA marketing team to drive both awareness and demand for its big data services.
"Octopus Group really impressed us with their knowledge and understanding of our market, and the challenges facing senior IT and business decision makers looking to embrace the power of data to help drive their businesses," said Cloudera senior director of corporate communications Deborah Wiltshire.
Launched in 2008, Cloudera received $740m in funding from Intel in 2014, helping it fund acquisitions and geographic expansion.