Holmes Report 10 Oct 2017 // 8:00AM GMT
LONDON — Dave Bennett has returned to Exposure to lead its fashion and lifestyle division, after leaving the independent PR agency three years ago.
Bennett spent four years leading Exposure's communications offering until 2014, when he departed for a senior role at FleishmanHillard. After a further stint at Freuds he is returning to Exposure to oversee a key division that houses such clients as Levi’s, Uniqlo, Converse, Dr. Martens, Barbour and Bumble.
"It’s a fantastic time to be re-joining the business," said Bennett. "Our clients are increasingly asking us for compelling brand ideas amplified across different channels, using
fashion, style and culture to connect with relevant consumers. This ability to bring cultural
connectivity to benefit brands has always been what Exposure does best, and it’s going to
be really fun helping drive this further in the fashion, culture and lifestyle space."
Around 20 of Exposure's 195-strong global workforce focuses on fashion and lifestyle. "Fashion PR as it was is gone – brands today demand multichannel thinking and the ability to make great ideas better through authentic partnerships and collaborations," said founder and CEO Raoul Shah. "That’s how we’ve always approached our work – bringing
a brand comms expert like Dave back on board will enable us to take our offer to another