Arun Sudhaman 24 Oct 2011 // 6:19AM GMT
Leaders from the world of digital and social media will be among the senior professionals judging this year’s North American SABRE Awards competition. The latest jurors to join the panel include: Andy Getsey is co-founder and CEO at Atomic PR, a San Francisco public relations firm, and also co-founder and managing partner at Theorem Group, a private investment group. A veteran digital and social media counselor, Getsey was previously president at Shafer Advertising & Public Relations and director of worldwide communications at CalComp Lockheed Martin. Amy Lyons, president of Shift Communications, where she is primarily responsible for the overall strategic direction of the agency and ensuring creativity and innovation. Previously vice president of account service, Lyons specialized in executing rapid response campaigns to industry trends and breaking news for her clients in the IT security and enterprise software markets. Janet Swaysland is senior vice president of global public relations and social media at Monster Worldwide, focused on Monster storytelling, content production, news pipeline, engagement strategy, conversation monitoring and more. Before Monster Janet was a founding partner at Beeline Labs, a consulting group that helps clients succeed in a socially-driven age. Previously, she held consulting and leadership roles at agencies Arnold, Mullen, and Brodeur.