Holmes Report 21 Jul 2011 // 11:00PM GMT
SHANGHAI—Eastwei MSL China, part of MSLGroup, has been selected by Marks & Spencer as its retainer strategic public relations and social media agency for Shanghai. Having secured the account this month after a competitive pitch, Eastwei MSL’s strengthening retail practice will act as advisor to Marks & Spencer in one of its priority markets.
In addition to ongoing PR, strategic counsel, planning and implementation, the agency has also been tasked with creatively engaging consumers through the creation of seasonal and themed communications campaigns to promote Marks & Spencer’s positioning and the retailer’s offer to Chinese audiences.
The retail practice has experience that includes more than 10 years strategic communications support for IKEA, retainer work for Watsons and ongoing PR services for Metro.