LONDON — Porter Novelli has been appointed as eBay’s pan-EMEA B2B and corporate communications consultancy.

The brief includes executive profiling, issues management and a series of campaigns to demonstrate the benefits of the eBay platform to current and potential buyers and sellers.
Porter Novelli will be reporting to Deborah Binks-Moore, senior director of communications EMEA, eBay.

"In a competitive pitch situation, Porter Novelli’s notion of ‘corporate creativity’ stood out but just as important was Porter Novelli’s integrated thinking, across traditional and social media as well as influencer relations and other channels," said Binks-Moore.
The eBay account will be led by Porter Novelli’s  UK head of technology, Steve Loynes. The cross-practice team also includes Porter Novelli’s corporate reputation, planning and digital teams.