Maja Pawinska Sims 11 Nov 2019 // 7:49AM GMT
LONDON — EBay UK has completed its agency review and appointed Weber Shandwick as its new consumer PR team and Headland to handle corporate communications, the Holmes Report has learned.
PR and brand reputation agency Launch, which supports the online auction site and retailer with reactive issues management, remains on the roster.
The new roster was confirmed by communications director Sarah Heaney, who joined eBay in April this year. Heaney was previously head of communications for BMW and Mini in the UK, and had a stint as a director at H+K Strategies.
The corporate account was previously held by Teneo Blue Rubicon, which had been working with eBay since 2014, when Blue Rubicon became the brand’s first combined public affairs and public relations agency.
Headland’s brief includes a focus on eBay’s ongoing “Retail Revival” programme supporting small businesses and retailers – a crucial part of eBay’s business model that enables it to offer such a wide range of products – including export, policy and reputational support. The account is being led by partners Edward Young and Suzanne Morris.
Weber Shandwick takes over the consumer PR brief from Iris, which had handled the consumer press office for the past year, and Talk.Global, which had been running the dedicated lifestyle, fashion and beauty press office since January this year.
The agencies report to Heaney and eBay UK vice president Rob Hattrell, formerly a director at Tesco and a partner at Accenture.