WASHINGTON, DC—StrategyOne, the research division of Edelman, has collaborated with the Boston-based Crimson Hexagon, a provider of real-time social media monitoring and analysis, to develop a new daily multi-language digital media measurement and analytics tool called Sunrise to provide clients with a perspective on the conversations and underlying trends that impact the attitudes of their key stakeholders.

The tool is multi-lingual and can measure volume and sentiment using any specific terms or categories a client chooses.

Sunrise Version 1.0 will introduce the platform’s fundamental analytics capabilities, while Sunrise Version 2.0, scheduled for release in early 2012, will transform the way those analytics are synthesized into strategic insights and delivered to communications executives.

The launch version will offer narrative-driven analytics comprised of key observations, insights, and curated online conversations and media; tracking, trending, and analysis of key messages, topics, and industry concepts; sentiment and mention volume tracking across competitors; brand and corporate reputation descriptors tracking; and comprehensive analysis of relevant conversation from online news, blogs, Twitter, Facebook, message boards, and other sources.