Arun Sudhaman 03 Jul 2019 // 8:10AM GMT
JAKARTA — Edelman has combined its Indonesian operations with Zeno under the leadership of Zeno MD Radityo Prabowo (pictured), who takes on additional duties overseeing the DJE group in the country.
The decision follows the departure of Edelman Indonesia country head Raymond Siva more than a year ago, since when the firm has been overseen by Chadd McLisky — who originally sold Indo Pacific PR to Edelman in 2007.
Recent years have seen a marked reduction in Edelman Indonesia's size, from as many as 200 people and $7m fee income at its peak. That, however, included Stratcom which was spun off to form Zeno in 2012. The two firms now number 110 people in total in Indonesia, with Edelman accounting for slightly more than half of that headcount.
McLisky will continue to oversee the corporate side of the business (including its Nissan relationship), which will now dovetail with Zeno's brand and digital capabilities, according to an Edelman spokesperson.
"While Zeno and Edelman will remain as two separate companies, the collaboration means we’ll be able to approach some clients using our combined strengths, pooled specialisms like digital, creative and planning, and a full-service offering," said the spokesperson.
No redundancies are being made. Prabowo takes on the leadership role after more than two years in charge of Zeno Indonesia, and six with the firm in total.
"Zeno is an important global brand and will have direct regional and global opportunities, the same as Edelman," added the spokesperson. "So, for this reason each brand will continue to operate as distinctive business units when needed."