NEW YORK – Edelman has promoted Liz Lee, digital head of its New York office, to lead the firm’s US digital efforts since Cricket Wardein moved to the Western region president role.

Lee, who has been with Edelman for more than a decade, will oversee the digital practice across Edelman’s 14 US offices, reporting to global practice chair Kevin King. In the last year, Edelman’s US digital business grew 20% to $100 million with 500 employees. Its clients include PayPal, Hewlett-Packard, Adobe and ConAgra.

“We have a set strategy on digital and the goal is stay and execute against that,” King said. “What I’m excited about Liz is that she’s held every post within digital. And when it comes to helping other markets grow and change, she’s the right person.”

King credits Lee for building out multiple groups within the digital practice in the New York office, including creative, planning, measurement and analytics and paid media.

“We have lots of other offices on path to doing the same — but it’s driven by clients and need,” King added.

Andrew Foote, who was EVP and director of client services at Edelman Digital, has been promoted to general manager of Edelman digital New York. He’ll oversee the 140 employees who work in digital from the New York office report into Jennifer Cohan, president of Edelman New York.

Edelman’s digital offering in New York takes in about $40 million in revenues — which tripled in the last three years that Lee ran the practice, according to King. Digital clients in New York include Samsung, Axe, eBay, Citi, Crayola and Energizer brands.