BRUSSELS — Bulgaria’s Ministry for Foreign Affairs has tapped APCO Worldwide to provide communications counsel during the country’s upcoming presidency of the EU council. Nicholas Whyte, senior director and head of APCO’s global solutions practice in Brussels, will lead the project. Team members will include leaders from APCO offices across Europe including the UK, Germany, France and Italy.

LONDON — Technical Associates Group, or TAG, has been tapped to lead UK public relations for Checkit, a digital work management platform. TAG will develop and implement at program designed to engage audiences, while broadening Checkit’s reach to the food service, food manufacturing, facilities management, laboratory and healthcare industries. In announcing the deal, TAG said its plan is to leverage its B2B media relationships and Checkit’s digital channels to bolster the platform.

LONDON — Furthering its expansion across the region, Bazaarvoice has named Sophie Light-Wilkinson as VP of EMEA marketing. Light-Wilkinson joins the agency, which focuses on user-generated content and personalization strategies, on the heels of it opening a head office in Belfast. Light-Wilkinson, who is charged with generating new business and leading customer retention, most recently worked as global senior director of marketing at the software company Rocket Fuel.

LUASANNE, SWITZERLAND — Ecobank has reupped its deal with the APO Group to handle communications for the pan-African banking group as well as the Ecobank Foundation. The agency is charged with boosting awareness of Ecobank-backed initiatives surrounding issues from malaria and AIDS to financial challenges. APO also is responsible for Ecobank corporate communications such as press releases.

NAIROBI — Hill+Knowlton Strategies Kenya has been named Public Relations Company of the Year by the Public Relations Society of Kenya.  The agency, which received the honors at a Nov. 20 award ceremony, also won top Overall PR Campaign of the Year for its Gillette Nyoa-Ki-Pro campaign — which galvanized the largest number of people ever recorded to shave together. The campaign was designed to teach consumers the correct way to shave their faces and bodies.