Holmes Report 06 Nov 2016 // 11:13AM GMT
LONDON—Threepipe has been appointed to manage UK prospecting and retargeting strategies for the high street and online retailer TM Lewin. Threepipe will be running both prospecting and retargeting in the UK to drive growth and increase market share. The scope of work in the US will initially focus on retargeting strategies across specific product categories.
LONDON—MHR Analytics, a leading provider of business analytics solutions, has appointed Wildfire to deliver an integrated PR campaign that supports a wider marketing push into multiple market sectors to attract new prospects and drive lead generation. The project will see Wildfire working closely with MHR Analytics on content creation and campaign strategy, as well as media and influencer relations, to support a marketing push to expand MHR Analytics’ market base across a range of vertical sectors.
LONDON—Crohn’s & Colitis UK, a leading UK charity in the battle against Crohn’s disease and ulcerative colitis, has brought TVC Group on board to promote Walk It 2017, a nationwide programme to raise awareness of, and vital funds for, the conditions. TVC won the brief following a competitive pitch and has been tasked with developing and implementing an integrated PR, marketing and communications strategy to support the objectives of the walks.
LONDON—Youzz, a global network of social influencers, has launched in the UK. Youzz is part of the LiftWorld group, a marketing and communication services holding company based in Portugal and operating in Portugal, Spain, Angola, Greece, Mexico, Brazil and now the UK. Youzz helps brands connect with a range of influencers to create word of mouth campaigns, based on an unpaid approach to influencer engagement.