Holmes Report 13 Sep 2011 // 11:00PM GMT
NEW YORK—FD, the strategic communications practice of FTI Consulting, has adopted the FTI Consulting brand in the Americas region. The firm became FTI Consulting in Asia earlier this year, and the rebranding has been anticipated since an announcement in January.
The brand change is a further development of the “one brand” strategy that FTI Consulting has developed and is designed to accelerate the integration of the various FTI Consulting businesses around the world and to provide clients with a more unified offering across the broad FTI Consulting network.
Moving forward, FD will be known as the strategic communications practice of FTI Consulting, an acknowledgment of its position as a “key pillar” in the company’s overall business. The firm will focus on responding to mission-critical issues such as corporate governance concerns, cross-border M&A, restructuring, crisis communications and regulatory scrutiny.
“The brand transition and full integration of our leading strategic communications offering with the other FTI Consulting practices allows us to provide an unmatched breadth of business advisory consulting services to our clients,” says Edward Reilly, global CEO of the strategic communications practice (pictured). “The volatile capital markets and uncertain regulatory market are impacting businesses, Wall Street and the rest of the world in an unprecedented way, making this change particularly timely.
“Operating under the FTI Consulting brand ensures that we can advise our clients through whatever critical event they may face.”