Diana Marszalek 26 Apr 2019 // 1:05PM GMT
BOONTON, NJ — Ferrari North America — the luxury car brand’s exclusive importer in the Western Hemisphere — has handed its email communications remit to partnering firms Raare Solutions and the S3 Agency.
As Ferrari's email agency of record, Raare and S3 are charged with overhauling the Italian sports car brand's email communications strategy, using data to develop and execute targeted, impactful campaigns. The overarching goal is driving new customer acquisition, and increasing brand loyalty among existing drivers.
The business previously belonged to Atlanta-based BrightWave, which specializes in email communications.
Raare and S3 bring different expertise to the project, as Raare is data-focused while S3 is a creative agency. The new email campaign is expected to roll out before the start of summer.