Maja Pawinska Sims 24 Jun 2019 // 1:46PM GMT
LONDON — Frank has won a brief from growing cross-border trade finance provider Stenn International to deliver a wide-ranging corporate PR programme, after a competitive pitch.
Stenn aims to provide an alternative to banks in helping suppliers, intermediaries and buyers in supply chains with working capital, including companies and jurisdictions lacking access to cross-border finance services. This unmet need for trade finance is estimated at £1.5 trillion globally.
Frank has been hired to build brand awareness, with a focus on articulating Stenn’s offer to potential clients and demonstrating why it is an attractive option to the investor community.
The account, to be led by Frank’s editorial director Ryan Sketchley, will include building the profile of Stenn Group president Dr Kerstin Braun and delivering a market commentary programme for the C-suite, across areas such as global trade wars, the limitations of the traditional banking sector and the future of the fintech industry.
The agency is more usually known for its high-profile consumer accounts for the likes of Burger King, Direct Line, Deliveroo, Volvo and Diet Coke, but is starting to work with a growing number of clients on corporate briefs, including Culture Trip and Outernet London, a new 2,000 live music and events space set to open in summer 2020.
Stenn International CMO Nandik Barbhaiya said: “We have admired Frank as an agency for quite some time and are delighted to have brought them on board as a partner. The potential market available to Stenn is enormous, so we need to be front of mind to both potential clients and prospective investors. We are confident working with Frank gives us the best possible chance to achieve these twin goals.’
Frank managing partner Andrew Bloch added: “Whether people are talking about Donald Trump or the rise of China, global trade is a topic that is on everyone’s lips at the moment. Stenn International is a truly unique business, offering cross-border trade finance solutions to a range of global businesses. We are looking forward to telling their story and injecting our own dash of Talkability into the current conversation.’