Diana Marszalek 30 Jan 2018 // 1:00PM GMT
LOS ANGELES — Gary Goldhammer, most recently Hill+Knowlton’s US creative director, has been tapped by Cohn & Wolfe to lead its US digital innovation team.
Formally named executive VP for the US digital innovation group, Goldhammer is responsible for marketing strategy for top-tier clients and driving digital, as well as business, growth. Goldhammer is based in Los Angeles, and reports to chief innovation officer Chad Latz and North America president Laura Pesin Eder.
In his most recent Hill+Knowlton role, Goldhammer was responsible for overseeing and driving creative and integrated marketing strategies. Before that, he was the agency’s US chief digital strategist.
“Cohn & Wolfe’s continued growth and commitment to designing powerful, digitally-driven, integrated marketing solutions demands the industry’s top talent,” Latz said. “Gary’s solid track record of delivering breakthrough digital strategies and programming, team leadership, along with his experience merging the worlds of digital and creative truly sets him apart.”