CHICAGO—GolinHarris has appointed three new digital communications experts, naming Ian Campbell, former director of creative at the National Football League, as executive director in the firm’s connector community; Mark Bonham, former managing partner of InterneXperts, as executive director in the technology practice; and Brian Snyder, who previously led direct sales and e-commerce for Whirlpool’s consumer packaged goods business, as digital director.

Campbell brings more than 12 years of user experiencew and creative director experience, joining from the National Football League (NFL) where he was director of creative, user interface and user experience. A founding member of the Los Angeles-based NFL Digital Media Group, Campbell was responsible for UX, brand, design and product strategy for web, mobile, platform, marketing, editorial and outsourced initiatives. Prior to the NFL, Campbell worked on several leading brands as interactive design director for Digitas.

Prior to joining GolinHarris, Bonham ran his own digital marketing and SEO firm. Previously, he was the founder and president of Full Degree, an early SaaS-enabled, content management company. Bonham was also the original vice president of marketing at Exodus Communications and spent his early career with Hewlett-Packard, Sun Microsystems and Accenture.

Snyder joins from Whirlpool, the world’s largest maker of home appliances, where he held roles in IT, communications, marketing, innovation and sales. He will work from the firm’s Chicago office, directing interactive campaigns for clients in the Midwest.