Diana Marszalek 28 Dec 2017 // 10:06AM GMT
LONDON — UK firm Good Relations is launching a new sister agency, called Newsfeed PR, to offer clients immediate help in today's 24/7 news cycle.
In an announcing the spinoff operation, Good Relations said Newsfeed PR will be operated as an independent organization — although it will function, like Good Relations, as part of the larger VCCP Partnerships.
Newsfeed will be focused on serving brands and organizations that need immediate attention due to the speed with which news travels, the announcement said.
Liam Maguire, most recently Good Relations’ news head, will lead the new agency; Although Newsfeed, in these early days, will operate much like a startup, Good Relations will provide support, the firm said.
Katie Moran, a former Citigate Dewe Rogerson director, will serve as Newsfeed’s head of client services.