Holmes Report 02 Aug 2016 // 8:05AM GMT
TEHRAN — Grayling is extending its network to Iran via an affiliate deal with local agency PGt Advertising.
The Huntsworth-owned firm becomes the latest international agency to explore Iran's appeal, after US and EU sanctions were suspended earlier this year. With a young, urban and educated population of close to 80m and an economy worth approximately $370bn, Iran is expected to become an increasingly attractive destination for the global PR industry.
Founded in 2003, independent agency PGt will provide integrated communications, public affairs, design, and market development services to Grayling clients in Iran. In return, PGt gains access to Grayling’s global resources and proprietary tools.
Grayling is not the first international PR firm to strike a deal in Iran. Italy's SEC and emerging markets specialist Speyside are both active in the market, while Action Global has previously provided services in the country. WPP and Dentsu-Aegis have also inked agreements to enter Iran.
“We welcome PGt Advertising into the Grayling network as Iran is an increasingly important market for many of our internationally focused clients," said Grayling Middle East MD Jonathan Shillington.
Added PGt MD Sam Cordier: "As Iran opens up its arms to the world, we are proud to be able to offer our clients a truly integrated international communications reach and quality of service."