FRANKFURT--Grayling has named Wolfgang Lang as its new German CEO, one of a number of senior management changes in the region.

Lang joins from Weber Shandwick Germany, where he was EVP. He succeeds Hanning Kempe, who has departed for Fleishman-Hillard.

Lang spent over 12 years with Weber Shandwick in addition to two years as MD with BBDO Germany. As EVP at Weber Shandwick, he held responsibility for a number of offices and practices, including internal communications, change management, reputation management and CSR.

In addition, Bettina Gebhardt, currently MD of Grayling in Switzerland, has joined Grayling Germany as head of consumer brands, assuming responsibility for a number of major DACH consumer clients. Prior to joining Grayling Switzerland in 2010, Gebhardt was with Hering Schuppener, impact Agentur für Kommunikation and KetchumPleon in Frankfurt.

Both Gebhardt and recently appointed financial director Bruce Miller, will be joining Ilka Schwarz and Stefan Kombüchen on the Grayling Germany management board, which will be chaired by Lang.

In Grayling Switzerland; Stephan Oehen, who recently joined as executive director, has been appointed MD for corporate, financial communications and government relations and now takes overall responsibility for Grayling’s operations in Switzerland.

Prior to Grayling, Oehen managed his own strategic communications firm, Oehen PR. Nelli Sanne, who has been with Grayling for three years, is promoted to director of consumer brands and also joins the management board.

 “I am delighted to be joining Grayling. It is a dynamic environment for innovative communications, well positioned in Germany and playing ever more successfully in the Champions League internationally," said Lang. "It was no surprise to me when Grayling was chosen as Agency of the Year at the European Excellence Awards and, more recently, received a record number of nominations in the 2012 EMEA SABRE Awards."