Jade Eckardt 27 Jun 2017 // 12:00PM GMT
LONDON — Hotwire has promoted Alex MacLaverty into the newly created role of chief operating officer, in addition to her existing remit overseeing the company’s EMEA and ANZ offices.
MacLaverty joined the firm in 2004 and will continue to operate within its global business as a key member of its leadership team while reporting to Barbara Bates, who was named global CEO last month.
"Hotwire is constantly evolving and I am really excited to take on my new responsibilities as we enter the next phase of our development. We have some big, bold plans for the business and to achieve them we need the best people and technology at our fingertips as well as providing a seamless and world-class experience for everyone who works with or for us," said MacLaverty.
Since joining the agency in 2004, MacLaverty held the position of UK managing director for three years before becoming group MD. The newly created role has been introduced as the firm enters what it called a 'significant period of growth and investment.'
Prior to joining Hotwire, MacLaverty spent three years at HBL Media as a senior account manager. Before that, she served as an event manager at Zenith Corporate Communications for one year.
"The next three years are going to be pivotal for Hotwire as we seek to expand our reach even further in terms of our offering, client base and operations. It is essential for us to be intelligent and strategic about the way we achieve this growth, and Alex's strong vision for the business and proven leadership skills, combined with her experience and expertise in driving our performance above and beyond will be critical in achieving our goals," said Bates.