NEW YORK—Howard Pulchin, co-founder of Edelman’s strategic and creative guild joined APCO Worldwide in a new role as global director, creative strategy and community. Based in APCO’s New York office, Pulchin will counsel APCO’s clients in collaboration with APCO’s Studio Online group and StrawberryFrog agency to develop creative strategies that propel their businesses forward.

Pulchin, who left Edelman earlier this year, is a 14-year veteran of the firm and served in a variety of roles including executive strategic director and co-founder of the Strategic + Creative Guild and managing director of the New York consumer marketing practice. He has worked with some of the world's top brands and companies, including Microsoft, Starbucks, Unilever, GE, Adobe, Gensler, PepsiCo, HP, Church + Dwight and Kraft (now Mondelez).

Prior to his tenure at Edelman, Pulchin served as the director for US communications at the Guinness-Bass Import Company, now Diageo.