Holmes Report 08 May 2016 // 11:54AM GMT
NEW YORK—GCI Health has launched GCI Health Science and Innovation to help healthcare companies differentiate, position and explain their science and its implications to a variety of professional and consumer audiences. The new offer focuses on helping biopharmaceutical companies successfully navigate and maximize communications at every phase of a therapy’s lifecycle from market development through maturity. It is led by Jill Dosik, GCI Health global president, scientific communications and message impact.
TORONTO—The Canadian Public Relations Society and the Global Alliance for Public Relations & Communication Management are hosting the ninth World Public Relations Forum in Toronto later this month, from May 29-31, to discuss the value and importance of effective Communication Across Cultures. Keynote speakers include Mohamed Fahmy, journalist, author and adjunct professor, University of British Columbia; Julie Lyn Hall, head of health, International Federation of Red Cross & Red Crescent Societies; Jim Macnamara, professor of public communication, University of Technology, Sydney: Paulo Henrique Soares, director of corporate communications, Vale.
LONDON—The International Association for Measurement and Evaluation of Communication has developed a new “Valid Metrics Framework” to bridge the industry knowledge gap about measurement. Richard Bagnall, leader of the AMEC working group that developed the framework says it has been developed to help PR professionals plan and measure the success of their integrated communications programmes. Top global communications speakers from major brands and organisations are confirmed for the AMEC Summit in London on June 15 and 16.
WASHINGTON, DC—The Public Relations Global Network has added three new members: The Equity Group of New York, a specialist in investor communications and outreach; Evans Larson Communications of Minnesota, specializing in omnichannel communications strategies for a broad range of national and international clients; and LBS Communications Consulting of Hong Kong, an expert in financial communications and investor relations.
NEW YORK—The Museum of Public Relations, located at Baruch College in New York City, has launched a new educational resource: a historical timeline documenting the history of public relations. The timeline, “Public Relations Through the Ages," illustrates the evolution of the PR profession and its relationship to the development of human communication. Presented jointly by the museum and Hofstra University, it highlights the people, events and inventions which have connected messages and messengers through the ages.