LONDON--Publicasity has been appointed by Insurance4CarHire, the UK's largest provider of vehicle rental excess protection.

Following a three-way pitch, Publicasity has been selected to deliver an integrated campaign across traditional PR and social media to showcase Insurance4CarHire’s industry leadership, quality of service and customer advocacy.

Publicasity will lead an on- and offline press office function in addition to a number of strategic, awareness-driving projects aimed at educating consumers on the wider category while driving a clear, differentiated brand personality. The agency will also lead on the creation and revamp of the brand's social media platforms, and help conduct ongoing engagement thereafter.

“We were very impressed with Publicasity’s approach, their creativity in communicating our core messages and thorough understanding of our target audience," said Gary Webb, marketing director at Insurance4CarHire. "This was underpinned by a robust measurement system which combined to make for a very well developed pitch."