Holmes Report 13 Feb 2013 // 12:00AM GMT
LONDON—Buzzi, an Israeli public relations firm specializing in the technology sector, is expanding its operations, which now include London, Silicon Valley, and Tel Aviv.
Buzzi International will focus on the needs of Israeli technology companies seeking to gain exposure for their products and connect with international audiences. The tech sector now accounts for about a third of Israel’s GDP and about 75 percent of its exports, and the World Economic Forum ranks Israel second in the world for the amount of funds raised by technology start-ups, behind only the US.
According to Rami Naori (pictured), Buzzi International managing director, said: “London is one of the world’s media centers. Over the past year, we carefully examined the various options for working in the UK market in order to become a leading international player in social media and public relations. The hiring of a talented team with a track record turned out to be the best way to meet the market needs."
The firm’s service offering includes creative campaign strategy, direct communications with thought leaders and influencer relations, international social media engagement, brand building, conversation monitoring, and original content development.