Holmes Report 14 Jun 2013 // 11:00PM GMT
BOSTON—Jamie Parker has joined Greenough as president and will assume overall responsibility for operations and develop a new practice area dedicated to serving mission-based, non-profit organizations.
Parker joins Greenough from Boston public broadcasting operation WGBH, where as vice president of marketing and communications, she led a division that encompassed WGBH's corporate communications, local and national promotion and marketing, branding and visual communications, advertising and on-air promotion, and audience research for Masterpiece, NOVA, Frontline, Antiques Roadshow and American Experience.
Prior to WGBH, Parker was senior vice president of brand communications at Arnold Worldwide, and was with Weber Shandwick for 10 years, including five as president of Weber Shandwick Cambridge and the firm's technology practice. She began her career at Digital Equipment Corporation.
To launch the new practice area, the agency added the Huntington Theatre as a new client. In addition, Parker will continue work on the Boston Globe/WGBH Summer Arts Weekend alongside colleagues from WGBH and the Globe.
Says Parker: “I think non-profit organizations share the common challenges of limited funding, the need to continually raise funds, and the mandate to communicate their worth to a variety of constituencies – typically with small staffs. I think there are bigger stories to uncover at these institutions; many of them need help crafting those storylines, and getting their messaging out in ways that attract attention, and hopefully, funding.”