Holmes Report 07 Oct 2012 // 11:00PM GMT
FRANKLIN, TN—Infiniti has named JMPR Public Relations of Woodland Hills, Calif., as agency of record for its product and lifestyle communications in the United States. JMPR will be responsible for media relations and will provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the performance luxury automobile segment.
JMPR was selected because of the agency’s proven track record with lifestyle and luxury media, in addition to a 35-year history handling exotic and specialty vehicle manufacturers.
Infiniti and JMPR will work together to develop and implement creative lifestyle public relations campaigns that help Infiniti reach new audiences, focusing on vehicles such as the Infiniti JX—a new 7-passenger luxury crossover that is breaking new ground in a highly competitive segment. JMPR will also help in ramping up communication efforts for Infiniti’s upcoming zero-emission luxury sedan, which goes on sale in 2014.