Paul Holmes 05 Mar 2001 // 12:00AM GMT
The firm has drawn together a team of former trade media editors, experienced freelance writers, authors, and industry consultants for the new group, according to technology practice managing director Steve Sterling, who says: “Print-on-demand, e-publishing, and dynamic content technology and market issues are complex.
“Our clients do not pay for the training and education of our PR team—nor do they spend excessive time editing written materials or placing technical information into context. With this team, we can jump in and make the right media opportunities happen quickly.”
Services will include trade show and special event presentations, bylined articles and case histories, news placements, and industry analyst relations.