Jade Eckardt 19 May 2017 // 1:00PM GMT
NEW YORK — Kwittken has been retained by luxury mattress company Leesa Sleep to amplify its brand, corporate and consumer communications in the US and Canadian markets.
As communications AOR, Kwittken is responsible for helping drive awareness for Leesa's sleep products, including executive visibility, thought leadership, media relations, content marketing and influencer engagement.
The agency will also work closely with Leesa's brand ambassadors including Olympians Michael Phelps and Aly Raisman. The mattress company is currently experiencing significant growth, triggering the decision to retain an agency to support this expansion.
"Leesa's rapid growth has been driven by our customers who love the universal feel of the Leesa mattress as well as the ease of ordering our products online. They also understand our greater mission to elevate life through better sleep," said David Wolfe, co-founder and CEO of Leesa. "Our commitment to help others through our social impact program gives us a sense of purpose that goes beyond financial success. Kwittken understands this and shares our passion."
The Virginia Beach-based direct to consumer company offers 100% American made mattresses and donates one mattress out of every 10 it sells to people in need. The company expects to double its revenue in the coming year due to current and new products.
"We are excited to partner with Leesa as the company emerges as a leader in a thriving and increasingly competitive category," said Shanee Goss, executive MD of Kwittken's brand strategy group. "Like many of our clients, Leesa is an innovator who's transforming their industry and challenging the status quo. We believe we are the right creative, bold and strategic partner to join them in the journey."
Leesa joins Kwittken's portfolio of costumer products brands across the health, beauty, hospitality and tech industries including American Express, Artistry, BMW, Wyndham, Hisense and SHARP. Headquartered in New York, the firm has additional offices in London and Toronto.