Holmes Report 22 Nov 2015 // 2:43PM GMT
SÃO PAULO—Llorente & Cuenca has agreed to purchase a 70 percent stake in the Brazilian company S/A Comunicação, which is owned by Marco Antonio Sabino, who as a result will hold 30 percent of Llorente & Cuenca Brazil and will serve as its chair and serve on L&C’s worldwide management committee.
The merger operation will operate as S/A Llorente & Cuenca and will employ a team of 80 professionals, with offices in São Paulo and Rio de Janeiro. Juan Carlos Gozzer, the current managing director of Llorente & Cuenca Brazil, will hold the same title in the new structure; Eduardo Costa, the finance director of S/A, will become the new CFO of S/A Llorente & Cuenca.
L&C has operated in Brazil since 2008.
This is Llorente & Cuenca’s third acquisition since the announcement of an investment by French private equity firm MBO, designed to further expand the firm’s capabilities in Spain, Portugal, and throughout Latin America.
The firm has plans to offer a third office in Brasília to strengthen its presence in the public affairs and governmental relations area. Other areas of focus will include corporate and crisis communications, and digital media.
Photo: Jose Antonio Llorente