LONDON--London City Airport has hired Grayling to boost its reputation in key European markets. 

The smallest of London's five commercial airports selected the firm following a competitive review.

London City Airport has ambitious growth plans, including growing passenger numbers from 3m to 8m. Grayling will oversee international media relations, focusing in particular on corporate travel managers and business travellers in Germany, Spain and Ireland.

“Part of our commercial strategy is to add new routes and attract new airlines – this brief supports that," said London City Airport corporate communications director James Probert. "By enhancing LCY’s reputation abroad and communicating the benefits of flying in to LCY, we aim to increase passenger numbers – leading to increased frequency, larger aircraft and, yes, new airlines.”

"It’s now reached the point where outside assistance is needed – specifically outside assistance with a knowledge of the markets in which our key end of route targets are located – to support and enhance the work of the in-house communications team and the LCY sales team.”