SAN FRANCISCO — Golin has named Matt Lackie, most recently WE Communications’ Asia Pacific executive VP, its global technology practice president, part of the agency’s larger push to bolster its specialist sectors with senior hires.

Lackie will also serve as MD of the agency's San Francisco office. His start date is March 19.

In his new role, Lackie is charged with growing Golin’s technology practice offerings around the globe, as well as expanding the San Francisco office’s team and client roster.

He brings more than 20 years of international communications experience to the job, having worked with tech and B2B companies and startups. He has worked across the Asia Pacific region for WE for the roughly a decade; Before that, Lackie spent about five years with Text 100, holding positions in San Francisco, Shanghai and Singapore.

“Matt’s experience and expertise were tailor-made for this role,” said Golin co-CEO Gary Rudnick. “He has the perfect mix of business acumen, international experience, technology expertise and a growth mindset. I know he’ll do an incredible job building upon the strong technology practice we have centered around Silicon Valley and growing it in all the right ways around the globe.”