Arun Sudhaman 21 Feb 2014 // 9:26AM GMT
"Shifting patterns of attention have left many agencies fielding foghorns in a world now thriving in conversation," he added. "They besiege anyone with audience, trying to bully their way into the news and, even with non-stories from lifeless brands, some have become very effective at it."
Augur, he said, will help companies listen more closely and earn their customers' attention. "If you want real people to speak highly of you, you have to look at how your company can treat them better, listen to them more closely and learn from them faster."